Brand Business Management Program

Brand Management For Building Brand Value

Every business is a brand. Most small and mid-sized organisations spend enormous time, money and resources in capacity building for their products or services. However, this never gets communicated to their customers or prospects. Given a choice to customers between a non-branded good and a branded good, your customer most likely to pick up the branded one. A logo is not your brand, because a logo can only help differentiate between entities but cannot impart brand perception and differentiation. A business's inability to comprehend and focus on brand management is one of the biggest bottlenecks for business growth. A brand business management program gives you an in-depth understanding of your brand. It allows you to look into the future to help create a brand purpose and build brand value. It helps your organisation create the most suitable Brand's DNA which allows the business to replicate faster.

Here is a glimpse into our program module:

Step 1: Understanding the art of branding
A 2-day workshop with the leadership team to extract the DNA of your brand, which allows you to align your brand's core operation, business and brand identity seamlessly. This is a strategic workshop, and a must-attend for Business Owners, Departmental heads, Marketing head, including human resources, finance, compliance etc.

Step 2: Structuring the process
Creating a brand Identity book that will help employees and partners comprehend the organisation's Purpose, brand's personality and voice, along with a set of guidelines for the stakeholders of the organisation to follow specific brand standards to ensure consistency.

Step 3: Internalising the process
Brand Building is a long term process unless internalised by the members of the organisation; it is easy to fall apart. For any organisation to deliver customer experience, internalising brand values is a must. We handhold the principal representative of your brand until the organisation understand how to use the brand guideline in everyday work life.

To know more about how we can help you build your brand, fill-up the form and also get a complimentary copy of the short read book - Brand is not your logo.

Brand Business Management

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