APC approached us to launch a full-fledged campaign for their Back UPS products. With the pandemic going on, they wanted to create the ethos of uninterrupted living. Following a similar campaign we had already designed for APC, the company wanted to move forward with this idea in a creative way.
To capture the attention of the target audience during the pandemic, awareness on the importance of continuous power supply had to be established. Further the company planned to launch a three phase campaign to emphasize all aspects of functioning from home during the pandemic.
The three phases of Study From Home, Work From Home and Entertainment at Home was devised to bring out the different aspects of getting through the pandemic. The campaign should be launched at the right time with effective video communication.
The campaign attracted a lot of traction and APC won CIO choice award for the video communication segment.