The Mobile Era was ushered in the year 2017 and the industry hasn’t looked back since. Mobile phones quickly emerged as the most used technological device by the general mass due to its portability and versatility over the years. All the services and products available had to be available and compatible on handheld devices as they evolved over time. Applications on the devices also evolved from being single-purpose to versatile multipurpose over time as technology evolved. Although every business has a website, it is of utmost importance in today’s day and age to accommodate hand-held devices like mobiles and tablets to gain a competitive advantage in a fast-paced world.
Mobile Apps are Faster
Apps are faster than websites and perform actions faster too. Applications save data on the device, unlike websites that save data on servers. This allows data retrieval to be quick on the app as compared to websites which may take time based on the network speed. The framework used in apps is way faster than that of websites which means users have a more seamless experience on applications.
Users love personalised and tailored content based on their preferences. Their experience on apps is based on their likes and their whole experience is tailored based on that. This gives it a personal touch for the user in a language they are comfortable with and understand. Personalisation can be based on interest, culture, behavior, location, etc to cater to their experience. The apps observe the behavior and engagement of the user and suggest content based on that to ensure relatability.
Apps give their users the ability to access data and information with one tap and provide a seamless experience, the data of which can be accessed both online and offline which is a major drawback of only having a website. The ability to work and access data online is the fundamental difference between an app and a website as the app still provides basic functionality when offline.
Mobile apps have the added advantage of utilizing various features of a native device. So, once downloaded they can use features like a Camera that can scan PFDs, QR and Bar codes, and NFC to use for payments, GPS to connect with maps and other services and accelerometer, gyro meter and compass that can be utilized for thousands of different purposes. The fingerprint can be used for extra security measures to give access to sensitive data etc.
Notifications and updates
Apps send instant push notifications to the users based on any update they have for them on the platform which helps keep the users updated and informed about their important data on the go which is more reliable in real-time.
Every app is customized according to a company’s branding and acts as a representation of the brand as a whole. You can virtually change how your app appears along with colors and layout whenever you want with version upgrades and uniform it according to your vision and what users want. Your app then becomes a digital representation of your brand that attracts customers as users rise.
Apps instantly help to connect with the users and provides the means for an interactive interface between the user and the company. This way feedback is almost immediate and it will also help the brand cater to the needs of the user.
What we can do for you -
Help you develop the apps you need and want based on your specifications and your areas of interest for any means that is required. We also work to develop apps that will aid in solving your business challenges or to tackle tasks that are customized to your needs. Build a B2B-oriented app to address the various specific business needs you may have to achieve the goals of your business.Contact Us