March 2016

B2B companies invest a huge amount of their marketing dollars in executing events, besides time and resources. But, are these companies making most of what they are spending? Most businesses worldwide still pursue run of the mill experiential marketing strategies, which limit them from receiving the most on the investments. Here’s a reality check Missing intelligence in audience targeting Most B2B companies have databases of customers, most of which is either their existing customer base...

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by Pallavi Sinha | Mar 21,2016 | Tags : Experiential Management



The world today terms ‘Client Servicing’ as people interacting with clients, sufficing clients deliverables and dealing with the internal team. Did you know, client servicing isn’t a Waiter who services people in a suit, but an Adviser who creates and advices businesses in the right direction. The only growth path shown to client servicing is the increase in the number of accounts (clients) or increase in the billing. Their entire mind is brain washed to do only one job, “meet the...

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by Pallavi Sinha | Mar 16,2016 | Tags : Business Management




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