January 2015

We all want to win, and there’s always a hope that someday we will win. Most people only hope and wait for circumstances and situations in life to improve for them, to win. Only few people have gathered the courage and attitude to go beyond their circumstances. When you have the realization that there is no point in waiting for circumstances and the world to change, you are ready! However, you may question where to begin, where to start? Let’s start with designing your...

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by TRIDIV DAS | Nov 12,2015 | Tags : Business Management



Are you an online marketer? Then, you are probably keeping a keen eye on your SEO strategies. True that because visibility in the online space is not easy or cheap. You need to be seen in the right way, at the right time, by the right people. That’s where Google has kept its tab on. With Panda, Google ensures to weed out the good content from bad content and trust us; you would not like to be on the bad side of it. So, what exactly is bad here? Well, in this scenario your website content...

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by TRIDIV DAS | Oct 27,2015 | Tags : Business Communication



Are they a threat or an enabler for Large Brands. India, as a country is evolving and is going through one of its best phases since Independence. There is a positive feeling across all sectors after the 2008 recession, and the industry at large is set for humongous growth. By 2025 India will be the world’s largest populous nation with a population of 1.4 Billion, and will boast of workforce as large as 899 Million. While this positive trend looks promising, there is also the threat of...

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by Satish Kumar | Sep 29,2015 | Tags : Business Management



Early humans were mostly hunters; they mostly migrated across different landscapes in search of food. It was a mere 10,000 years ago that humans discovered farming and thus two distinct types of human races emerged – the hunters and the farmers; and their traces can be found within each one of us in every aspect. Hunters led a nomadic life, usually a small group of people who moved very quickly from one hunting ground to another. By contrast, the farmers learnt to cultivate crops and...

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by TRIDIV DAS | Jun 23,2015 | Tags : Business Management



The time is now! ‘Hands down, the biggest mistake small businesses are making on social media is NOT using social media.’ -Forbes Social media marketing revolves around natural, genuine conversations between people about something of mutual interest. A conversation built on the thoughts and experiences of the participants. Social media is a space defined by the consumer who is in control. It involves conversations, not repeated and directed messages focused on the brand. The message is...

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by TRIDIV DAS | Jan 23,2015 | Tags : Business Communication




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