Christy Kuruvilla

Sometimes an idea can transform into a tangible element that has an impact in the physical world. The chance to touch, feel and respond to such an idea, rather than being taught, makes a world of difference for people. Whether it ranges from product trials to street-corner events to uniquely themed cultural extravaganza, it is sure to fuel word of mouth. If such an approach stirs positive emotion in people, then they are more likely to associate those emotions with your brand. This is what...

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by Christy Kuruvilla | Feb 29,2016 | Tags : Experiential Management



“Be yourself because everyone else is already taken.”– Oscar Wilde Today what really matters is ‘how you portray yourself’ and ‘the perception you create’. So, how do we do it- by creating authentic and genuine stories. We always look for someone who shares something genuine with us that we cherish, enjoy and get inspired from. To create an impactful brand story, it is important to have love and respect for customers, and remove the illusion of separation. Every company...

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by Christy Kuruvilla | Feb 24,2016 | Tags : Business Communication




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