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Brand equity, you must have heard the term a lot on your business journey, but do you understand what it means and why it is important for your business to build brand equity? Essentially, brand equity is the key to success and growth for any business. Let’s discuss the term in detail today and see how you can expand the architecture of your...

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by Nupur Bhatia | Mar 07,2018 | Tags : Business Management



Culture is an intangible asset of an organisation. Most of the problems can be resolved and are associated with culture, but it has been given the last preference in most of the organisations. Also, culture is subjective to the nature of business, organisational goals, and the people working towards it. The word ‘organisational culture’, is...

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by Viraj Jawane | Mar 01,2018 | Tags : Business Management



Entrepreneur - a buzz word that epitomises power and independence, almost everyone wants to become one, and almost everyone is overwhelmed by it. You got to give more and more and more. It seems like a song played over and over again for many years. Firstly, becoming an entrepreneur is only a matter of choice. Living a life of an entrepreneur is...

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by TRIDIV DAS | Feb 28,2018 | Tags : Business Management




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